Many countries try different ways to prevent gambling addiction. While some put on restrictions on bonuses and promotions, others reduce the opportunity for gambling advertising. France is going a very different way to reduce gambling advertising: Gambling providers have to pay another tax when they advertise gambling.
Gambling advertising is designed to reduce additional costs
It seems that France does not want to prevent gambling advertising in principle. So this country is taking a different route and imposing a tax on gambling advertising. Because of these additional costs, the government is hoping that gambling operators will reduce their advertising . If fewer advertisements are broadcast or transmitted via the Internet, the number of players could be reduced. Thus, France is following the same path as the countries that prohibit gambling advertising - only that it does not look like it officially.
How much should the gambling advertising tax be? There is talk of five percent. However, these five percent are calculated on the respective annual budget . This could mean that some providers can no longer afford advertising. According to the government, this is exactly how gambling addiction could be prevented. If this does not succeed, the tax revenue can be used to pay for the treatment of a gambling addiction. In addition, the money is to be transferred to the prevention of gambling addiction.
There is a good reason why advertising is being fine-tuned, of all things: Gambling advertising has risen sharply in recent years , by a quarter. The government wants to take action against this.
Law has yet to be passed
The chances are very good that the gambling advertising law will actually come into force in France. In this week has Senate voted on and the majority were in favor of the tax. Those who did not agree to a tax are not entirely against addiction prevention. They only see the success of a tax as low.
Budget Minister Olivier Dussopt voted against the tax and gave reasons for this. In his opinion, one should start directly with the players and not with the gambling operators. He does not see an additional tax as a success. Those who can afford it will continue to broadcast the advertisements on TV and the Internet. In this way, potential players would continue to come into contact with advertising.
Other senators see it similarly and would have wished that gambling addiction could be combated in a different way. Some of the Senate members see gambling addiction not just as an individual problem but as a problem for society as a whole. Therefore one has to proceed with education and prevention .
On the other hand, this year there was already the idea of completely banning gambling advertising. However, there is still no vote on this. It could possibly come to this if the gambling advertising tax does not bring the desired success.
Gambling advertising is generally seen as a problem
France is not the only country opposed to gambling advertising. However, every country deals with it differently. Many countries have decided to limit the advertising time . Gambling advertisements are often only allowed to be broadcast at night when children and young people cannot see them. Spain, for example, began with this idea when the first lockdown was announced last year. The constant presence in their own apartment also meant that many people increasingly used the PC. This also applied to minors, which is why advertising was limited in time.
For example, other European countries prohibit sending bonus offers to certain players. This bonus ban is intended to reduce the incentive to play . Others limit the maximum bonus amount. This also has to do indirectly with advertising: gambling advertising is of course used to offer its own bonuses and promotions. However, if the bonus amounts are too small, hardly anyone will be interested. Seen in this way, the advertising can be dropped right away.
Online casinos often rely on individual advertising
If a gambling advertisement is mentioned, then not only the advertisements broadcast on TV and the Internet may be included. Promotions that are sent to existing customers by newsletter also represent advertising. Although this is not generally sent, it still reminds players of the online casino . Most see these advertisements as interesting as they are often personalized. In this context, artificial intelligence proves to be useful, as it is also able to personalize advertising.
Of course, the online casinos try to bind the players to themselves with their individual advertising. Of course, the players like to use no deposit casino bonuses, reload bonuses or cashback. All of these actions reduce your stake, but do not reduce your chances of winning. This type of advertising should not be sent to banned players. However, they can suffer to the same extent from public advertising.
